Are you looking to create marketing videos for your real estate business but not sure where to start? There are many different types of videos that you can make, each with its unique benefits.
In this blog post, we will discuss the four most common types of real estate marketing videos and give you tips on creating them. By the end of this post, you’ll be armed with the knowledge you need to produce awesome marketing videos that will help promote your business.
1) Listing Video
A real estate listings video for social media or website is a great way to show off a property to potential buyers. It can be as simple as filming the exterior of the home and then the interior, or you can get creative with drone footage and special effects.
2) Interview Videos
Interviewing homeowners about their experiences with the buying or selling process can be a powerful way to get leads interested in working with you. It can also help educate leads who may be considering working with you on what to expect during the process.
In order to film client testimonial videos, you’ll need a few basic pieces of equipment like:
- A camera (with a tripod, if possible)
- Lighting (natural light is best, but if you have to use artificial light make sure it doesn’t create harsh shadows)
- Sound (either a built-in microphone or an external microphone will work)
Once you have your equipment ready, start by finding a quiet, comfortable place to film. You don’t want any background noise or distractions in your video. If you’re interviewing someone in their home, ask them to tidy up as much as possible.
Once you start filming, introduce yourself and the homeowner and then ask them some questions about their experience with the buying or selling process. Make sure to let the homeowner do most of the talking. You’re just there to record their answers and experiences about the real estate industry.
3) Live-Stream Question And Answer Videos
Live-streaming apps have taken the world by storm over the past year, and for good reason: they offer a unique opportunity for agents and brokers to give potential clients a real-time look at their business.
While live-streaming sessions may not be the best fit for every agent, they can be a great way to connect with leads who are interested in learning more about working with you.
Once you have those things ready, start by coming up with a list of questions that you can answer during your live stream. You don’t want to be answering the same questions over and over again, so make sure to come up with a range of topics that will interest your potential clients.
Then, find an interesting location to film your live stream. A busy street or a popular tourist attraction are not ideal locations. You want your potential clients to focus on you, not the distractions around you.
Finally, make sure to promote your live stream ahead of time so that people know when and where to watch it. You can use social media, email marketing, or even paid advertising to get the word out.
4) Home Buyer And Seller Advice Videos
Giving potential clients advice about buying or selling a home can be a great way to show them that you’re an expert in your field. It can also help persuade leads to work with you. Make sure to keep your real estate agent video short and to the point, you don’t want potential clients getting bored.
5) Blog Post Recap Videos
If you’re like most agents and brokers, you’re constantly publishing new blog posts. But how do you make sure that your old blog posts get seen by as many people as possible?
One way to promote your old blog posts is to create recap videos of them. Recap YouTube videos are short, informative videos that summarize the key points of a blog post. They’re a great way to remind leads about the valuable information that they may have missed in your post.
6) Special Offer Videos
If you have a special offer or promotion that you’re running, creating a video to promote it can be a great way to get more leads interested in working with you. Your video can highlight the benefits of your offer and how to take advantage of it. You can also include a call to action at the end to encourage viewers to get in touch with you for more information about your real estate brand.
When creating a special offer for your own real estate videos, keep it short and sweet. You don’t want to overwhelm viewers with too much information. Give them enough to get interested. And be sure to make your offer look irresistible.
7) Local Business Review Videos
If you’re looking to boost your online reputation, creating review videos can be a great way to do it. You can sing the praises of local businesses and real estate agents that you work with and encourage your audience to check them out. This is a great way to show your audience that you’re an authority in your field and only recommend the best businesses.
When creating review videos, focus on the benefits of working with the business or real estate agent in question. Talk about what they offer and how they’ve helped you achieve success. And don’t forget to include a call to action at the end.
8) Neighborhood Or Community Video
If you’re looking to build connections with your community, creating a neighbourhood or community real estate video can be a great way to do it. This video can highlight all the amazing things that make your neighbourhood or community special. You can talk about the area’s history, the people who live there, and what makes it unique.
When creating a neighbourhood or community video, be sure to focus on the positive aspects of the area. This video can be a great way to show off your neighbourhood or community to potential home buyers and sellers.
9) Client Process And Update Videos
Client process or update videos are a great way to keep your clients updated on what’s going on with their transactions. These videos can include updates on the property, interviews with the client, and footage of the closing process.
Client process or update videos are a great way to show your clients that you’re keeping them updated on what’s going on with their transactions. These videos can also help build trust between you and your clients. When potential clients see that you’ve been keeping your current clients up to date, they’ll be more likely to trust your real estate agency with their transactions.
10) Case Study And Review Videos
Case studies or review videos are a great way to show off your skills as a realtor. In these videos, you can talk about a specific transaction that you worked on and share the results. You can also use case studies or review videos to get feedback from your clients.
When creating case studies or review videos, be sure to focus on the positive aspects of the transaction. You want potential clients to see that you’re good at your job and that you can help them achieve their goals.
Now that you know about the different types of marketing videos for realtors, it’s time to create your video content. Keep in mind the tone you want to set for your brand and make sure all your videos reflect that for real estate video marketing.
Are you fun and quirky? Serious and professional? Whatever it is, make sure your videos communicate that. And as always, don’t be afraid to ask for help from a professional if you need it. With the right tools and creativity, you can create powerful marketing videos that will help sell homes fast.